The modern market for energy drinks is less than 20 years old, but the products are already firmly rooted in the dubious tradition of American patent medicine. We’ve always had a weakness for elixirs and potions that promise health and vitality, but nowadays, we get our nostrums from the convenience store rather than the travelling medicine show. If you wanted to sum up energy drinks, you could put it this way: A middling amount of caffeine combined with mega-doses of marketing and pseudoscience. But while the market has experienced incredible growth over the past two decades, an accumulation of deaths ostensibly caused by energy drinks, an FDA investigation, and the general tenor of public alarm suggests that the honeymoon phase is over. But should we really be worrying?
To read more CLICK HERE