When life gives you lemons, make lemonade. And when the police investigate you for bringing your daughter tanning and the entire country goes "WTF" because you are just that incredibly weirdly tan, take that dubious celebrity and use it to make a music video. Then call it "It's Tan Mom" because no one knows her real name (it's Patricia Krentcil, BTW), just the name from all the headlines. And here is the bizarrely orange-colored lemonade for us to enjoy, looking more like a segment from the "Tim & Eric" show and featuring some effing hipsters riding those leathery coattails all the way to the YouTube viral bank.
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